What is Black Hat SEO?

What is Black Hat SEO? definition

Black Hat SEO refers to a group of practices that are used to increase the rank of a site or page in the search engine, which means that the violation of search engine terms of service. The term "black hat" originated in western films to separate "bad people" from "good people", who wore white hat (see white hat seo). Recently, it is commonly used to describe those who do unethical work with computer hackers, virus makers and computers.

In this article, you will learn:

• What is Black Hat SEO?
• Strategy and techniques that qualify as Black Hat SEO
• How To Report Black Hat SEO
• How Black Hat SEO Can Impact You and Your Website

It is important to realize that implementing Black Hat SEO strategies and strategies can restrict your site from search engines, so that you can be excluded from the number one traffic referral source on the Internet. All SEOs require proper understanding of Black Hat SEO and its results.

What is SEO/Search Engine Optimization?

What is Black Hat SEO anyway?

Black Hat SEO is generally defined as an unapproved practice which can still increase the ranking of the page in the Search Engine Results Page (SERP). These exercises are against the search engine terms of service and as a result the site can be banned from search engines and affiliate sites. A list of strategies and strategies employed by black hat SEO practitioners has been openly announced on Google's Webmaster Guidelines and Bing's Webmaster Guidelines.

"Is that the job I am adding value to the user or am I just doing this to see the search engine?" A litmus test is whether an SEO strategy will be against a search engine's Webmaster Guidelines. If no value has been added to the user, but the ranking is likely to increase, then your decision is highly likely to be black cap. The same test can be applied to paid search practices to determine whether an activity is considered to be a black hat PPC.

Recognized Black Hat SEO Strategy

If you want to be above board with Google and other search engines, then the following SEO tips are considered black hat and should not be used at all:

• Content automation
• Door page
• Hidden text or link
• Keyword stuffing
• Reporting a Competitive (or Negative SEO)
• Sneaky redirects
• Cloaking
• Link schemes
• Guest posting network
• Link manipulation (including buying a link)
• Text spinning
• Link form, link wheel or link network
• Rich Snippets Markup Spam
• Automatic query to Google
• Creating a page, subdomain or domain with duplicate content
• Malicious behavioral pages, such as phishing, viruses, trojans, and other malware

How To Report Black Hat SEO

There are two reasons to report Black Hat SEO Either your website has been attacked through a negative SEO campaign of malicious hacks, viruses or spam links, or you are seeing spam web results on a competitive keyword on your website. For the latter, you can enter a webspam report through Google Webmaster Tools. Please use this tool with discretion. Spam does not stand for search posts above mine! False web spam reporting can be considered as Black Hat SEO.

In the event that your website has been attacked through a malicious hack, virus, or malware, request for a malware review after you remove the malicious code.

In the event that your website is the target of the negative SEO campaign of spam linking, after using the DisaLux tool in Google Webmaster Tools, you have tried to contact webmasters who point to the removal of these links from your website. are doing.

Why Should You Avoid Black Hat SEO?

The Black Hat SEO strategy can restrict your website from Google and other search engines.

Although increasing traffic to your site can have some short-term success, Google Penalty is getting more sophisticated and can have devastating effects on your ranking and traffic. With Google searching hundreds of millions of users per day, can you really be de-indexed?

Are Black Hat SEO Techniques For You?

It depends: Are you trying to build a long-lasting business?

If your answer is yes, you should avoid Black Hat SEO at all costs. Rather, you should seek alternate means of improving your search engine ranking.

Check out our primer on SEO basics. You will learn everything you need to know about search engine optimization techniques that will drive traffic and will not violate search engine guidelines.